Client: Distinctive Life Funeral Homes
Date: March 2018
This project involved some careful handholding to facilitate a website redesign, custom plugin development, and server migration. The server migration was especially tricky due to the need to preserve obituary data that had been accruing for several years.
After the design had been finalized, The Vertebrae Group was able to export all of the obituary records from the previous website and import them into the new system.
The Vertebrae Group also worked closely with the client’s ad agency to incorporate landing pages, tracking codes, and data capture forms that coincided with their online marketing efforts.