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The Vertebrae Group

Project: Lori Coulter

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This project included a lengthy consulting and planning phase to determine the overall scope and technologies that would be used in bringing fashion designer, Lori Coulter’s, new custom swimwear concept to market. Our team was brought in to create a white paper that outlined various technologies and combinations of technologies that could make this project a reality.

After creating a road-map for the client that identified the scope, recommended technologies, and overall e-commerce strategy, we were awarded the development contract.

Development for this project consisted of the following key areas: Website, Kiosk Interface Design, 3D Modeling and Animation, E-commerce Store, and Body Scanner Integration.

Ultimately, the end result of our development allowed customers to visit a Lori Coulter kiosk in a retail setting to have a body-scan performed. The body-scanners purpose was to acquire accurate measurements for a custom tailored swimsuit. After the scan has been completed, customers can then build their own swimsuits via the store kiosk or at home via the website.

Our company created thousands of permutations of virtual swimsuit models, body types, and garments to accommodate the demands of the system. In addition to creating the raw content, we also created every facet of the overall system.

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